SPH wants to create better products for you

Many of us read SPH’s 17 newspaper titles and 80 magazine titles each month, and SPH has built up a treasure trove of our readership, content and advertising data.

Just today, SPH has appointed Happy Marketer as its digital analytics agency to help with its implementation of Google Analytics 360, an enterprise analytics tool.

This means that SPH will be able to effectively track our behavior across multiple channels across apps and websites in our path to conversion. This will result in a smarter analysis of consumer behaviour and development of relevant insights.

Ms Fiona Chan, SPH’s Head of Media Strategy & Analytics, said, “Our data science and analytics team uses [data] to gain a deeper understanding of our readers, so that we can create better content and products for them.” [SO COOL]

“We are excited to tap on Happy Marketer’s expertise, as well as the best-in-class features of Google Analytics 360, to unlock more insights about our offerings and our customers and to deliver industry-leading analytics for our advertisers.”

Ms Liang Moung, SPH’s Head of Digital Technology, SPHTech, said, “We look forward to harnessing the power of the Google Analytics 360 platform and its companion tools such as Google Big Query and Google Tag Manager. Our software engineering teams are working together with our partners to unlock the value of data to transform SPH’s business.”

Mr Sanchit Mendiratta, partner at Happy Marketer, added: “We have partnered with SPH to facilitate and optimise digital analytics and measurement efforts with Google Analytics 360. With this future-ready setup, we plan to enable online-offline tracking across Websites and Apps, and to drive better content and monetization opportunities for the brand.”

SPH has embarked on a slew of analytics initiatives in recent months – including developing a proprietary content recommendation engine powered by machine learning – as it seeks to leverage data and analytics to improve customer experience, increase revenue and enhance productivity.

Let’s look forward to an enhanced customer experience at SPH!

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Is there fake news in Singapore?

Did you know that you might be a spreader of fake news?

What are fake news?
Fake news are false stories that are fabricated with the general intent to spread misinformation in societies. It could be developed to incite hatred, or influence politics to jeopardise a country’s social stability. It can also spread unnecessary worry or panic, especially when it comes to topics on health and personal safety.

Here are 2 fake news that caused lots of commotion.

  1. Punggol Waterway Terraces roof collapse

You may have seen photos circulating online, or even shared them yourself! The police and the SCDF were activated and the area cordoned. Unfortunately, it turned out to be a false alarm. What a waste of resources!

punggol-waterway-featured

2. FairPrice false rice rumour

Reports online claimed that NTUC’s jasmine fragrant rice is made of plastic. Concerned customers even showed up at NTUC, demanding refunds for their purchases. These rumours turned out to be fake as well.

jasminerice_0

Why is fake news so common these days? Well, it is really easy to remain anonymous online. And people like to share without fact-checking first. If you share first, you look like you’re super in-the-know, right? There is also a lack of laws to deal with fake news in most countries. In fact, artificial intelligence can create fake news that really appear convincing. We show you an example:

Yikes… Are you convinced?

How can we spot fake news?
The first thing to do is to check out the information’s source. Is it a ‘clickbait’ headline like “5 things you HAVE to know about xxxxx”? Is it a strange website like viralnova.com? If it’s an email, is the formatting bad? Is it a recognized author or agency? Is there biased writing?

Another way is to check out snopes.com. Snopes.com debunks all the fake news for you. Unfortunately, there isn’t Singapore news in there.

So what you’ve got to do is to ensure that it’s a “.gov.sg” or “.edu.sg” website. Or better yet, get your information off Straits Times’ website or any local media agency’s website. If you do come across something strange in your social media network, do verify if the incident did happen with these verified websites.

Use the S.U.R.E. steps to analyse articles
The National Library Board (NLB) has come up with a S.U.R.E way for you to debunk myths:

SOURCE
Look for its origin. Is it trustworthy? Make sure that the source of information is credible and reliable.

UNDERSTAND
Know what you’re reading. Search for clarity. Look for facts rather than opinions.

RESEARCH
Dig deeper. Go beyond the initial source. Investigate thoroughly before making a conclusion. Check and compare with multiple reliable sources.

EVALUATE
Find the balance. Exercise fair judgment. Look from different angles – are there at least two sides to the story?

What can we do to fight the spread?
Do not simply ignore fake news posts!
Private message your friends and relatives to inform them if they are sharing fake news. Share the relevant and authentic links with them, and block spreaders and pages of fake news. Report fake news to relevant parties or authorities if it threatens individuals or society.

For more resources relating to information literacy, please check out NLB’s S.U.R.E website!