Many of us read SPH’s 17 newspaper titles and 80 magazine titles each month, and SPH has built up a treasure trove of our readership, content and advertising data. Just today, SPH has appointed Happy Marketer as its digital analytics agency to help with its implementation of Google Analytics 360, an enterprise analytics tool. This […]

Did you know that you might be a spreader of fake news? What are fake news? Fake news are false stories that are fabricated with the general intent to spread misinformation in societies. It could be developed to incite hatred, or influence politics to jeopardise a country’s social stability. It can also spread unnecessary worry […]